Digital Marketing Professional

Arena Digital Marketing Professional(DMP) is a comprehensive program that trains students’ end-to-end training in all aspects of Digital designing to make you job-ready professional. It gives you a thorough grounding in all the fundamentals & techniques of Digital illustrations, Typography techniques, digital advertising concepts, digital video techniques, internet advertising, email marketing, mobile marketing. The digital marketing and advertising design program combines technology with creativity to train a student or a graduate in the conceptual, design, advertising, marketing, technical and analytical aspects of communication for the digital space.

Term 1:

• Sales, Marketing & Digital Marketing Basics
• Marketing Principles
• Search Engine Optimization
  • Keywords Research
  • On Page SEO
  • Off Page SEO
• Social Media Marketing (Facebook / Instagram)
  • Create Business Page
  • Objective Selection
  • Audience Targeting
  • Placement Selection
  • Budget & Scheduling
  • Ad Creative Part
  • Create a Pixel List
  • Custom Audience

Term 2:

• Google AdWords
  • Search Advertising
  • Display Advertising
  • YouTube Advertising
  • Install App Advertising
  • Gmail Advertising
  • Campaign, Adgroup, Ads
  • Remarketing
  • DKI Ads
• Google Analytics
• Basic Email Marketing
• Mobile Marketing
• Reporting
• Digital Marketing Portfolio